Authentication needs unique identification for irrefutable proof of ownership.

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One of the most significant issues faced by a brand owner is counterfeit or piracy. In fact, today’s global financial system bears the staggering statistic of $650 billion worth of goods bought and sold through the black market every year – medicine, cosmetics, fashion accessories, toys and electronic goods being just the tip of this disastrous iceberg. A company risks a great deal more than just a few dollars if they don’t take immediate steps to control this ever-present menace.

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While offshore manufacturing costs might be significantly lower, brand owners are faced by the challenges of decentralised operations, unregulated third-party activity and tampered product sales.

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Market globalisation, the Internet and rapid technological advancements have made it easier for pirates to take advantage of established international brands – entering the supply chain at manufacturing and retail phases to offload their fraudulent merchandise, while undercutting and compromising the integrity of genuine brands.

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MicroDOT partners with apparel and luxury brands to develop innovative overt and covert security systems for their individual protection needs.  Speak to us about a fully customised authentication and identification solution for your brand. Our technologists and designers liaise with your creative team to seamlessly integrate a premium brand protection system to your existing manufacturing and retailing methods.

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